Hi, I’m Jason Kashyap. I look at the digital advertising landscape through the lens of data, deterministic logic, and systems engineering.
Backed by a formal background in Mechanical Engineering and Mathematics, I have spent the last 12+ years architecting full-funnel inbound marketing strategies, advanced server-side GTM tracking instances, and complex paid media systems. From managing high-volume enterprise ad spend for brands like GE Healthcare, Confluent, and SentryOne to training media agencies on portfolio channel performance, my approach is strictly data-driven.
Today, as the Founder of Sentinel Search, I build intelligent, automated scripts and bidding frameworks (like Brand Defender) designed to eliminate black-box ad network waste and protect enterprise corporate margins.
Let’s Connect:
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🏢 My Venture: Sentinel Search
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💼 Consulting & Strategy: The SEM Source
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✍️ Thought Leadership: Read my latest deep dives on LinkedIn